By Neal McCrea Targeted telemarketing can hugely increase your lead generation and conversion rates. You can use the telephone systematically for any of the following, and more: Market researchBuilding and maintaining your mailing listLead generationAppointment makingDirect sellingEnquiry and order handlingCustomer serviceCash collection For some telemarketing activities you may be better contracting out to a specialist agency. This very much depends on the skills and people available from your own workforce, the volume of effort required, and the budget available. You need to check out the agency thoroughly. Understand their strengths and weaknesses. Ask what theyve done before thats similar to your requirements. Speak to their existing clients. Make sure you understand their charging policy and rates. You can do your own telemarketing. Many people do, for cost reasons, or because they dont think anyone else could do it better. A Low-cost Action Plan for Your Telemarketing 1. Determine which activities (from the above list) you could handle with telemarketing. Is this a permanent, or temporary requirement? 2. Which of these activities can you handle yourself? If you dont have in-house sales skills, you may be better using specialists to handle your lead generation and appointment setting. Similarly, you should seriously consider handing high volumes of enquiries and orders to people who do it all the time. The image you communicate to your customers and prospects on the telephone is very important. 3. If you want to look at agencies, get a short-list from your local Direct Marketing Association. Try the local Yellow Pages or Business Pages, but beware. Some of these companies may be very small. Some are one-man bands. On the other hand, they price accordingly. If your requirements are small, the bigger outfits pricing may be prohibitive. 4. Speak to your short-list on the phone. How do they sound to you as an enquirer? Get a feel for their prices. Cut the list down to two or three to visit and take a look at in more detail. 5. Draw up a brief using my guidelines at http://www.newmarketingplan.com 6. Select your agency and closely monitor their performance. 7. If you go for the DIY approach, make sure you brief your people accordingly. Consider using a freelance telemarketer for occasional or one-off projects. Neal McCrea has generated over $20 million in business over the past 15 years. His website http://www.newmarketingplan.com contains hundreds of ideas, tips and templates to help with your lead generation. Article Source: http://EzineArticles.com/?expert=Neal_McCrea http://EzineArticles.com/?Telemarketing-Can-Rocket-Your-Lead-Generation-And-Conversion-Rates&id=414992 how to buy phentermine
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